P.I.E

Core Expertise

With over 40 years of international business experience, Eric A. de Groot brings strategic insight, leadership, and global perspective to every project. His expertise spans business development, operations management, and cross-cultural communication, helping organizations grow, adapt, and succeed in competitive markets. He combines entrepreneurial vision with practical execution — turning ideas into measurable results while building strong, lasting relationships across industries and continents.

International Business Development

Strategic Planning & Leadership

Multilingual Communication

Project & Operations Management

Start-up & Nonprofit Leadership

Brand Development & Marketing

Public Speaking & Training

Employer Experiences:

  • Amsterdam Rotterdam Bank (AmRo Bank) Management training program included working in the Credit, Finance and Judicial Departments (1975-1977)
  • Managing Director, Elsevier (Dutch Multinational) Oversaw multimillion operations for Van Boekhoven Bosch {US Subsidiary} (1983-1986)
    • Manager for T.G.W. Educational Group Travel to Europe. (1986-1996)
      • Set up Corporation, Location, Lease & created Logo, plus brand guidelines development, and international communications
  • Vail Resorts, Inc. Broomfield, Colorado, USA – Certified Professional Ski Instructor and Member of P.S.I.A.

Entrepreneur Experiences:

  • International Business Development Consultant for Import, Export, Marketing, and Sales (1982-2002)
    • Advised and consulted small and midsize European clients on how to enter the US Market featuring exclusive European products
    • Importer and Marketing for US Clients, including: The Coca-Cola Co. The Home Depot, Saks V Ave, Neiman Marcus, Bloomingdales, Bergdorf Goodman, Victoria’s Secret, Macy’s and serving 500+ small to midsize retailers in the USA.
    • Exporter of containers loads of sporting goods, such as German, British and French apparel, French designer candles, Dutch designer toolboxes (sold truckloads to The Home Depot, when it had only four stores in Atlanta, Georgia)
    • Exhibited at or attended over 100 Trade Shows in Europe & the USA ranging from Marathon racing (Boston, NYC, Orlando Disney events) to the marketing of French Designer Candles in the specialty section (Accent on Design) in NYC at the Jacob Javits Center or in the IGEDO in Dusseldorf, Germany and Paris, France (Pret-A-Porte) Ready To Wear Fashion Shows
    • Stories or ads in U.S. trade magazines; Home and Garden as well as department stores catalogues such as Macy’s or Neiman Marcus
  • Founder, and Managing Director of a dozen start-ups and initiatives including (2002-present):
    • Founder AdverCyle® an environmental advertising and recycling equipment company. Attractive Environmental Units were used during the 1996 Olympics and sold to 1st client Emory University
    • Founder Holland America Chamber and worked closely with the Honorary Consul of The Netherlands (2002-2012)
    • Founder of the Mini America Park 2008 – 2017 ) https://www.miniamerica.us/
    • Founder of Art Delivers™ http://artdelivers.org/ (2017 – present)
    • Co-Founder and contributor of a new online platform about Global Cultures: Culture-Impact (2021- 2024)
    • Actively involved in Atlanta GA in the initial stages and or founding of international and entrepreneurial organizations that are blossoming today including the Netherlands American Chamber of Commerce and have mentored many students from over six colleges in the Metro Atlanta region.
  • Amsterdam Marathon, Manager and North American Representative for the City of Amsterdam
    • Grew business from (only) 8 to hundreds of runners. Clients included Leukemia Society and American Diabetes Association) was on track to bring 1000 American runners to Amsterdam, The Netherlands. Total 1000 x $2,500 per passenger = $2.5 million account. Significant growth from only 8 runners.

Skills & Proficiencies

Languages:

Native Dutch, Fluent English & German, Proficient French, Basic Spanish & Italian